Rachel Thornton
About Rachel Thornton
Rachel Thornton serves as the Chief Marketing Officer at Fivetran, bringing over 20 years of experience in global brand management and marketing strategies. Her previous roles include leadership positions at Salesforce, Amazon Web Services, and MessageBird.
Current Role at Fivetran
Rachel Thornton serves as the Chief Marketing Officer (CMO) at Fivetran, a position she has held since 2023. In this role, she is responsible for leading the marketing strategy and initiatives for the company, focusing on enhancing brand visibility and driving customer engagement. Her experience in the marketing field contributes to her ability to develop effective go-to-market strategies.
Previous Experience at Amazon Web Services
Prior to her current role, Rachel Thornton worked at Amazon Web Services (AWS) in various capacities. She served as the CMO from 2020 to 2022, where she directed marketing efforts to strengthen AWS's market presence. Before that, she held the position of Director for Global Field Marketing, Partner Marketing, and Events from 2015 to 2019, and briefly as VP of Global Field Marketing and Partner Marketing in 2019.
Career at Salesforce.com
Rachel Thornton has an extensive history with Salesforce.com, where she held multiple roles from 2007 to 2013. She started as Director of Americas Field Marketing, then progressed to Sr. Director of Marketing, and later served as VP of Americas Marketing. Her tenure at Salesforce.com included significant contributions to marketing strategies and event management, particularly during the Dreamforce conference.
Educational Background
Rachel Thornton holds a Master's degree in International Business & Management from the Thunderbird School of Global Management. She also earned a Bachelor of Arts degree in English from the University of California, Berkeley. Her educational background supports her expertise in marketing and communication strategies.
Expertise in Marketing and Brand Management
With over 20 years of experience, Rachel Thornton has developed a strong background in marketing, focusing on product positioning, messaging strategies, and audience segmentation. Her expertise extends to customer marketing and industry research, which she has applied across various leading technology companies, including Microsoft and Cisco Systems.