Ross Perich
About Ross Perich
Ross Perich serves as the Global Communications and Employer Branding Senior Director at Fivetran, where he has significantly contributed to the company's global brand and culture initiatives. With a background in communications and extensive experience in leadership roles, he has previously held positions at ProMotion Studios and 10Fold Communications.
Current Role at Fivetran
Ross Perich serves as the Global Communications and Employer Branding Senior Director at Fivetran, a position he has held since 2022. In this role, he focuses on enhancing the company's global communications strategy and employer branding initiatives. His responsibilities include driving global culture initiatives, which have contributed to Fivetran receiving numerous best place to work awards. He also leads the establishment of executive thought leadership programs, collaborating with the C-suite to produce various content types.
Previous Experience at Fivetran
Prior to his current position, Ross Perich worked at Fivetran as the Global Communications and Employer Branding Director from 2020 to 2022. He was the first communications hire at the company, tasked with building the global brand for this pre-IPO data industry leader. During his tenure, he developed the global communications function, which included public relations, customer advocacy, and analyst relations across North America, EMEA, and APAC.
Professional Background
Ross Perich has a diverse professional background in communications and branding. He served as the General Manager and Creative Director at ProMotion Studios from 2014 to 2019, where he operated in the San Francisco Bay Area. Additionally, he held the position of Vice President and Head of Content at 10Fold Communications from 2006 to 2020, also in the San Francisco Bay Area. His experience includes engaging in joint brand-building initiatives with Fortune 500 and Global 2000 customers to enhance Fivetran's global presence.
Governance Role at The National Academy of Television Arts & Sciences
From 2014 to 2018, Ross Perich served as a Governor for the Northern California Chapter of The National Academy of Television Arts & Sciences. In this role, he contributed to the governance and strategic direction of the organization, which is known for its role in the television industry. His involvement in this capacity reflects his commitment to the communications field and his leadership skills.
Education and Expertise
Ross Perich studied at the University of California, Berkeley, where he earned a degree in Communications. His educational background provides a foundation for his extensive career in global communications and branding. His expertise includes developing communication strategies, employer branding, and executing initiatives that foster corporate culture and enhance brand visibility.