Sameer Gupta
About Sameer Gupta
Sameer Gupta is the Director of Marketing Analytics at Fivetran, where he has worked since 2021. He has a background in data analysis and business intelligence, having previously held positions at Salesforce, Google, and SurveyMonkey.
Current Role at Fivetran
Sameer Gupta serves as the Director of Marketing Analytics at Fivetran, a position he has held since 2021. In this role, he focuses on enhancing marketing analytics capabilities and driving data-driven decision-making within the organization. He has orchestrated the implementation of Bizible to enable multi-touch attribution, which allows for a comprehensive analysis of marketing touchpoints. Additionally, he has led the creation and maintenance of dbt models to support marketing's data needs, ensuring that the marketing team has access to relevant and actionable insights.
Previous Experience at Salesforce
Prior to his current role, Sameer Gupta worked at Salesforce as a Senior Manager in Insights and Analytics from 2019 to 2021. During his tenure, he was responsible for leveraging data to inform marketing strategies and improve performance metrics. His experience at Salesforce contributed to his expertise in analytics and insights, which he applies in his current position at Fivetran.
Experience at SurveyMonkey
Sameer Gupta has significant experience from his time at SurveyMonkey, where he held two positions. He served as a Senior Data Analyst from 2015 to 2018 and later as the Manager of Business Intelligence from 2018 to 2019. In these roles, he focused on data analysis and business intelligence initiatives, contributing to the company's data-driven culture and decision-making processes.
Early Career at Google and SunEdison
Sameer Gupta began his career as a Data Analyst at Google for eight months in 2014. He later worked at SunEdison, where he held two positions: Data Analyst Intern from 2013 to 2014 and Junior Data Analyst for three months in 2014. These early experiences provided him with foundational skills in data analysis and analytics, which he has built upon throughout his career.
Education and Expertise
Sameer Gupta earned a Bachelor of Science degree in Software Engineering from San Jose State University. His educational background, combined with his extensive experience in data analytics and marketing, equips him with the skills necessary to drive strategic initiatives and enhance marketing performance in his current role.