Pete Lefebvre
About Pete Lefebvre
Pete Lefebvre is a Creative Director with extensive experience in advertising, having worked with notable agencies such as Young & Rubicam, Bartle Bogle Hegarty, and Leo Burnett. He has contributed to significant campaigns for major brands and has been recognized for his innovative strategies that have impacted both the advertising industry and public policy.
Current Role at Mischief/No Fixed Address
Pete Lefebvre has been serving as Creative Director at Mischief/No Fixed Address since 2021. In this role, he focuses on developing innovative advertising strategies and campaigns. His experience in both digital and traditional advertising methods contributes to the agency's creative output. Lefebvre's leadership is instrumental in guiding projects that resonate with audiences and drive brand engagement.
Previous Experience at Leo Burnett
Prior to his current position, Pete Lefebvre worked at Leo Burnett for a total of 11 years in various capacities, including Senior Writer, Associate Creative Director (ACD), and Creative Director. His tenure at Leo Burnett included significant contributions to campaigns for notable brands. He played a key role in the Van Gogh BnB campaign, which achieved record attendance for the Art Institute of Chicago.
Work History at Young & Rubicam and Bartle Bogle Hegarty
Pete Lefebvre held the position of Creative Director at Young & Rubicam for one year, from 2012 to 2013, in the Greater Chicago Area. Before that, he spent four years at Bartle Bogle Hegarty as ACD/Copywriter, from 2006 to 2010. His work at these agencies helped shape his expertise in crafting compelling advertising narratives.
Educational Background in Marketing and Advertising
Pete Lefebvre studied Marketing at Wayne State University, where he earned a Bachelor of Arts degree. Additionally, he attended Miami Ad School Atlanta @ Portfolio Center, focusing on Advertising and Copywriting. This educational foundation has equipped him with the skills necessary for a successful career in advertising.
Notable Campaigns and Achievements
Throughout his career, Pete Lefebvre has worked on several notable campaigns, including those for Axe, New York Tourism, and Levis. He contributed to the Art Institute of Chicago's global recognition through innovative campaign strategies. Notably, he spearheaded the Legal Ade campaign, which influenced legislation regarding children's lemonade stands across the United States.