Tom Hillman
About Tom Hillman
Tom Hillman serves as the Director of Performance Marketing at Flash Pack and has extensive experience in growth and performance marketing across various companies. His background includes roles at TransferWise, Pento, and Qatalog, where he focused on optimizing user experience and driving data-informed decisions.
Current Role at Flash Pack
Tom Hillman serves as the Director of Performance Marketing at Flash Pack, a position he has held since 2022. In this role, he focuses on enhancing marketing strategies to optimize performance metrics. His responsibilities include analyzing data to inform marketing decisions and improve user engagement. He works remotely, contributing to the company's mission of delivering unique travel experiences.
Previous Experience at TransferWise
Before joining Flash Pack, Tom Hillman worked at TransferWise as the Head of Paid Social, Display, and Creative from 2018 to 2020. During his tenure in London, he led initiatives to optimize paid social campaigns and display advertising strategies. His role involved managing budgets and performance metrics to drive user acquisition and retention.
Expertise in User Experience Optimization
Tom Hillman possesses expertise in optimizing user product experience to enhance lifetime value. He applies data-driven strategies to improve customer engagement and retention. His approach includes analyzing user behavior and implementing changes that positively impact the overall user experience.
Background in Marketing and Growth
Tom Hillman has a diverse background in marketing and growth roles across various organizations. He served as Head of Growth at Pento for three months in 2020 and as Head of Performance Marketing at Qatalog from 2021 to 2022. His experience spans several marketing disciplines, including social media management and performance marketing.
Skills and Tools Proficiency
Tom Hillman is proficient with a wide range of marketing tools and platforms, including Adwords, Facebook, Google Analytics, and Sprout Social. He is comfortable writing ad copy and forecasting budgets. His skills extend to building agile, cross-functional teams in mission-driven organizations, emphasizing transparent communication and data-informed decision-making.