Veronika Deneva
About Veronika Deneva
Veronika Deneva is the HR Manager for Bulgaria at flatexDEGIRO AG, a position she has held since 2019. She has extensive experience in human resources, having previously worked in various roles at companies such as Avon, Postbank, and Hewlett-Packard.
Current Role at flatexDEGIRO
Veronika Deneva serves as the HR Manager for Bulgaria at flatexDEGIRO AG. She has held this position since 2019, contributing to the company's human resources strategies and operations in Sofia. Her role involves managing HR functions, supporting employee development, and ensuring compliance with local labor laws.
Previous Experience at Avon
Prior to her current role, Veronika worked at Avon as an HR Business Partner for Bulgaria, Albania, and Macedonia from 2017 to 2019. In this capacity, she was responsible for aligning HR practices with business objectives across multiple countries, enhancing employee engagement, and implementing HR initiatives.
Background in Recruitment and HR Generalist Roles
Veronika has extensive experience in recruitment and general HR functions. She worked at Postbank, part of the Eurobank EFG Group, as a Recruitment Officer and HR Generalist from 2007 to 2012. This five-year tenure provided her with a solid foundation in talent acquisition and employee relations.
Education in Psychology and Political Science
Veronika holds a Bachelor’s degree in Psychology from New Bulgarian University, where she studied from 2009 to 2013. Additionally, she earned a Bachelor’s degree in Political Science from Sofia University St. Kliment Ohridski, completing her studies from 2003 to 2007. This educational background supports her expertise in human resources and organizational behavior.
Experience at Hewlett-Packard and Advent Group
Veronika worked as a Talent Acquisition Consultant and Accredited Trainer at Hewlett-Packard from 2012 to 2014. She also served as Human Resources Manager at Advent Group from 2014 to 2017. These roles further developed her skills in talent management and training, enhancing her overall HR capabilities.