Adam Cheesman
About Adam Cheesman
Adam Cheesman serves as the Director of Digital Commercialisation and SEO for Europe at FLEETCOR, bringing over 15 years of marketing experience. He has previously held significant roles at Berkeley Group Holdings Plc and has expertise in digital marketing strategies and budget management.
Work at FLEETCOR
Adam Cheesman currently serves as the Director of Digital Commercialisation & SEO for Europe at FLEETCOR. He has held this position since 2023, contributing to the company's digital marketing strategies from the London office. Prior to this role, he worked as the Head of Digital Commercialisation & SEO at FLEETCOR for four months in 2022. His responsibilities include overseeing digital marketing initiatives and optimizing the company's online presence.
Previous Experience at Berkeley Group Holdings Plc
Adam Cheesman worked at Berkeley Group Holdings Plc for a total of eight years in various roles. He began as Digital Marketing & Studio Manager from 2015 to 2016, then advanced to Head of Digital Marketing & Development from 2016 to 2022. He also served as Digital Marketing Manager from 2013 to 2015. His tenure at Berkeley Group involved developing and implementing digital marketing strategies.
Education and Expertise
Adam Cheesman studied at Kingston University, where he earned a PgCert in Management Studies, focusing on core management disciplines including Financial Resource Management and Managing Operations from 2010 to 2012. He also attended Brooklands College, achieving a Chartered Institute of Marketing (CIM) Professional Diploma in Marketing from 2006 to 2008. His educational background supports his extensive experience in digital marketing and management.
Digital Marketing Skills and Tools
Adam Cheesman possesses a diverse skill set in digital marketing, with expertise in budget management and reporting. He is proficient in various software tools, including CRM systems like Dynamics and Salesforce, CMS platforms such as WordPress and Drupal, and analytics tools like Google Analytics and Webtrends. Additionally, he is skilled in email marketing platforms including MailChimp, ClickDimensions, and MAPP.
Career Overview
With over 15 years of experience in marketing, Adam Cheesman has focused on integrating and developing marketing and technical roadmaps as part of a Group strategy. His career includes roles at EurotaxGlass's as Online Marketing Manager and British Gas as Email Campaign Manager. His experience spans various aspects of digital marketing, including journey/UX optimization and agency management.