Boris Nazarov
About Boris Nazarov
Boris Nazarov serves as the Sales Transformation Director for Europe at FLEETCOR, where he has worked since 2017. He has a strong background in customer acquisition and marketing, with previous roles at FLEETCOR and other companies, and holds degrees from the Higher School of Economics and the University of Essex.
Current Role as Sales Transformation Director
Boris Nazarov currently holds the position of Sales Transformation Director for Europe at FLEETCOR. He has been in this role since 2017, working from Nuremberg, Germany. In this capacity, he focuses on enhancing sales processes and managing sales tools to drive efficiency and effectiveness within the organization.
Previous Experience at FLEETCOR
Before his current role, Boris Nazarov worked at FLEETCOR in various capacities. He served as the Business Development Director for Western Europe from 2015 to 2017 and as the Analytics & Business Development Director for Eastern Europe from 2013 to 2015. His tenure at FLEETCOR spanned four years, during which he contributed to business growth and strategic initiatives.
Educational Background
Boris Nazarov studied at the Higher School of Economics and the University of Essex. His educational background provides a foundation for his expertise in business development and analytics, contributing to his professional capabilities in the financial services sector.
Professional Experience in Marketing and Analytics
Boris has held various roles in marketing and analytics prior to his time at FLEETCOR. He was the Strategic & Customer Marketing Director at FG BCS from 2011 to 2013 and the Segment Management & Cross-Sell Director at CB OTKRITIE for nine months in 2013. Additionally, he worked as the Head of Business Intelligence at FG BCS from 2010 to 2011 and as a Data Analysis Manager at The Nielsen Company from 2006 to 2010.
Expertise in Customer Relationship Management
Boris Nazarov possesses a strong background in customer relationship management, particularly with Salesforce.com (SFDC) CRM. He has demonstrated proficiency in customer acquisition and customer marketing strategies, along with expertise in managing Salesforce.com Center of Excellence. His skills in statistical modeling and analysis are particularly relevant to the financial services industry.