Claire Smith
About Claire Smith
Claire Smith serves as the Marketing Director for Australasia at FLEETCOR, where she focuses on customer experience and lifecycle marketing. With extensive experience in various marketing roles across notable financial institutions, she has developed expertise in CRM and marketing automation.
Work at FLEETCOR
Claire Smith has served as the Marketing Director for Australasia at FLEETCOR since 2022. In this role, she focuses on customer experience and lifecycle marketing, integrating these elements into the overall marketing strategy. Claire leads strategic partnerships and key initiatives that contribute to the company's growth in the ANZ region. She plays a vital role in cross-functional support, collaborating with inbound and outbound sales, product, and customer service departments to enhance marketing operations.
Previous Experience in Marketing
Before joining FLEETCOR, Claire Smith held various marketing positions across several organizations. She worked at American Express as a Senior Assistant Product Manager from 2009 to 2010 and as an Assistant Product Manager from 2007 to 2009. Claire also served as Marketing Development Manager - Insurance at ANZ from 2015 to 2016 and as Marketing Manager at Citi for a brief period in 2010. Her tenure at Latitude Financial Services included roles such as Senior Marketing Manager for Strategic Partnerships and Head of Instalments Marketing, among others.
Education and Expertise
Claire Smith studied at Macquarie University, where she earned a Bachelor of Commerce (B.Com.) with a focus on Marketing from 2001 to 2004. She possesses expertise in customer relationship management (CRM) and marketing automation, which are essential to her current role at FLEETCOR. Her strong focus on customer experience and lifecycle marketing reflects her educational background and professional development.
Background in Marketing Roles
Claire Smith has built a diverse background in marketing roles since 2005. She began her career as an Advertising Coordinator at Colonial First State, followed by various positions at E*TRADE and Latitude Financial Services. Her experience spans over a decade, with significant roles in marketing management and development across different sectors, including finance and insurance. This extensive background has equipped her with the skills necessary to lead marketing strategies effectively.
Advocacy for Team Development
In her professional journey, Claire Smith advocates for team nurturing and emphasizes the importance of gaining knowledge through listening and collaboration. She believes that fostering a supportive team environment enriches both personal and professional life, contributing to a more effective marketing function. This approach aligns with her leadership style and her role in enhancing marketing operations at FLEETCOR.