Emily Mixon
About Emily Mixon
Emily Mixon serves as the Director of Digital Acquisition (SEM) at FLEETCOR in Atlanta, Georgia, where she has worked since 2019. She has extensive experience in digital marketing and analytics, having held various roles in organizations such as SunTrust and the High Museum of Art.
Work at FLEETCOR
Emily Mixon has served as the Director of Digital Acquisition (SEM) at FLEETCOR since 2019. In this role, she has focused on enhancing digital marketing strategies to drive customer acquisition. She previously held the position of Paid Search Manager (SEM) at FLEETCOR from 2018 to 2019. During her tenure, she implemented digital call tracking to improve ad spend and revenue attribution. Additionally, she transitioned the company's digital advertising strategy to utilize Adobe Advertising Cloud, aiming for better revenue optimization. Her responsibilities include testing and expanding audience reach through platforms such as Google Display Network and Microsoft Audience Network.
Education and Expertise
Emily Mixon holds a Data Analytics Certificate from Cornell University, which complements her expertise in digital marketing and search engine marketing. She earned her Bachelor of Arts degree from The University of Georgia, where she studied from 2006 to 2011. Her educational background provides a strong foundation for her analytical skills and marketing strategies. Emily's expertise is further demonstrated by her role as a judge for the 2021 Search Engine Land Awards, reflecting her knowledge and recognition in the field of search engine marketing.
Background
Before joining FLEETCOR, Emily Mixon accumulated diverse experience in various marketing roles. She worked as an AVP, Digital Acquisitions Campaign Manager at SunTrust from 2015 to 2018 and held multiple positions at High Museum of Art, including Art Partners Assistant and Group Sales Assistant. Additionally, she served as a Marketing Coordinator at Primrose Schools and as an Education Intern/Student Docent at Georgia Museum of Art. This varied background has equipped her with a broad understanding of marketing and audience engagement.
Achievements
Emily Mixon has made significant contributions to digital marketing through her innovative strategies at FLEETCOR. She has conducted regular A/B testing of landing pages and ad copy to optimize conversion rates, demonstrating her commitment to improving marketing effectiveness. Her initiatives in digital advertising have focused on expanding audience reach and enhancing revenue through targeted campaigns. Her recognition as a judge for the 2021 Search Engine Land Awards highlights her standing in the search engine marketing community.