Jessica Berger
About Jessica Berger
Jessica Berger is the Director of Marketing for Airlines at FLEETCOR, bringing extensive experience in marketing strategy and brand management across various industries. She holds an MBA from Penn State University and has held significant marketing roles at companies such as Georgia-Pacific, American Cancer Society, and Kimberly-Clark.
Current Role at FLEETCOR
Jessica Berger serves as the Director of Marketing - Airlines at FLEETCOR, a position she has held since 2022. In this role, she is responsible for overseeing marketing strategies specific to the airline sector, focusing on demand generation and brand management. Her work involves creating integrated marketing communications that leverage various platforms to enhance brand visibility and engagement.
Previous Experience in Marketing
Before joining FLEETCOR, Jessica held several significant marketing roles. She worked as the Director of Marketing Strategy at the American Cancer Society from 2017 to 2018. Prior to that, she was a Senior Category Manager at Kimberly-Clark from 2012 to 2016 and a Product Marketing Manager at PPG Industries from 2008 to 2012. Her diverse experiences have equipped her with a strong foundation in marketing strategy and execution.
Educational Background
Jessica Berger holds an MBA in Marketing and Strategic Leadership from Penn State University, where she studied from 2006 to 2008. She also earned a Master's degree in Materials Engineering and Chemistry from the Georgia Institute of Technology between 2004 and 2006. Earlier, she completed her Bachelor of Science in Chemistry at Millersville University of Pennsylvania from 1999 to 2003. This educational background supports her expertise in both marketing and technical fields.
Skills and Expertise
Jessica possesses a wide range of skills in integrated marketing communications, advertising plans, and agency management. She is experienced in market segmentation, positioning, targeting, and messaging. Additionally, she specializes in creating metric-driven demand generation campaigns and has expertise in brand management, product lifecycle management, and vendor management. Her background spans multiple industries, including consumer goods, healthcare, and eCommerce.
Career Progression and Roles
Jessica's career began as a Chemist at DuPont from 2003 to 2004. She then transitioned into marketing roles, including an MBA Marketing Practicum at Ciba-Geigy in 2007 and an MBA Marketing Intern at Arkema. She later served as Head of Program Marketing for Adaptive Network at Ciena from 2019 to 2021. This progression illustrates her transition from technical roles to strategic marketing positions across various sectors.