Latoya Harper
About Latoya Harper
Latoya Harper is a Customer Marketing Analytics Manager specializing in loyalty and retention at Verizon Telematics Inc. She has extensive experience in marketing analytics and has held various roles in companies such as Fleetcor and Itt Technical Institute.
Current Role at Verizon Telematics Inc.
Latoya Harper serves as a Direct Response Marketing Business Analyst at Verizon Telematics Inc. since 2014. In this role, she focuses on customer marketing analytics, specifically in the areas of loyalty and retention. Her responsibilities include developing and implementing strategies that enhance customer engagement and improve retention rates.
Previous Experience at FLEETCOR
Latoya Harper worked at FLEETCOR in various capacities from 2012 to 2014. She began as a Senior Marketing Management Analyst, where she contributed to analytical processes within the Sales and Marketing Team. Later, she served as a Customer Marketing Manager, focusing on enhancing customer loyalty and retention strategies.
Educational Background
Latoya Harper holds a Bachelor of Science in Electronics Engineering from Devry University, which she completed from 1997 to 2003. She also earned a Master of Business Administration from Keller Graduate School of Management of Devry University, completing her studies from 2010 to 2011. This educational background supports her expertise in marketing analytics and business strategy.
Analytical Contributions and Expertise
Latoya Harper has a strong focus on eliminating duplicity and redundancy in analytical tools used by the Sales and Marketing Team. She has developed a scalable business intelligence strategy for customer marketing analytics, which emphasizes loyalty and retention. Additionally, she serves as a forecast expert, ensuring that analytical outputs are consistent across clients.
Career History and Roles
Latoya Harper's career includes diverse roles in various organizations. Prior to her time at FLEETCOR, she worked as an Adjunct Instructor at ITT Technical Institute and held positions at Newark Element14, Harting, and Praxair. Her experience spans technical support, project engineering, and marketing analysis, contributing to her comprehensive skill set in marketing and analytics.