Marcela Salazar
About Marcela Salazar
Marcela Salazar serves as the Strategy & Growth Director at FLEETCOR, a position she has held since 2022. She has a diverse background in marketing and strategy, with previous roles at companies such as Mercado Libre, Unilever, and BIC.
Work at FLEETCOR
Marcela Salazar currently serves as the Strategy & Growth Director at FLEETCOR, a position she has held since 2022. In this role, she is responsible for driving strategic initiatives and growth opportunities within the organization. Prior to her current role, she worked as the Strategy & Growth Manager at FLEETCOR for seven months, where she contributed to the development and execution of key strategies.
Education and Expertise
Marcela Salazar earned her Licenciatura en Negocios Internacionales from Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM), completing her studies from 2008 to 2013. She also participated in an International Exchange program at Université Jean Moulin (Lyon III) in 2011 for eleven months. Additionally, she attended Yale University for a Summer Session in 2013, further enhancing her academic credentials.
Professional Background
Marcela Salazar has a diverse professional background with experience in various roles across multiple companies. She worked at Unilever as a Trainee from 2014 to 2017, gaining foundational experience in the consumer goods sector. She then joined BIC, where she held several positions, including Brand Manager Fuel 4 Growth, LATAM Senior Marketing Manager, and LATAM Digital & Marketing Manager. Her tenure at Mercado Libre as Advertising Manager for Mercado Ads lasted from 2020 to 2021.
Career Progression
Marcela Salazar's career has shown a steady progression through various strategic and marketing roles. After her initial experience at Unilever, she transitioned to BIC, where she advanced through multiple managerial positions over several years. Her experience at Mercado Libre further expanded her expertise in advertising and digital marketing, leading to her current strategic role at FLEETCOR.