Marlene Kruelle
About Marlene Kruelle
Marlene Kruelle is a Paid Search Manager at FLEETCOR in Atlanta, Georgia, specializing in Conversion Rate Optimization and Marketing Automation. With extensive experience in various industries, she has held multiple marketing roles, including at Amazon and BBDO South.
Work at FLEETCOR
Marlene Kruelle currently serves as the Paid Search Manager at FLEETCOR, a position she has held since 2022. In this role, she focuses on optimizing paid search strategies to enhance the company's digital marketing efforts. This follows a previous tenure at FLEETCOR in 2021, where she also worked as a Paid Search Manager for nine months. Her experience at FLEETCOR highlights her commitment to improving conversion rates and utilizing marketing automation techniques.
Education and Expertise
Marlene Kruelle holds a Bachelor of Business Administration (B.B.A.) with a double major in Marketing and Management from Stetson University. She specializes in Conversion Rate Optimization (CRO) and Marketing Automation, leveraging her educational background to inform her strategies. Her expertise includes using Adobe Ad Cloud and Adobe Analytics, as well as Acoustic Analytics, to drive effective digital marketing initiatives.
Background
Marlene Kruelle has extensive experience in the marketing field, having worked in various roles across multiple organizations. Her career includes positions at Amazon as a Channel Marketing Manager for Paid Media, and at 22squared as a Media Supervisor. She also served as Digital Associate Media Director at Definition 6, and Manager of Media Services at Cox Media Group. Additionally, she worked as a Sr. Media Buyer at BBDO South. Her diverse background spans industries such as FinTech, Retail, Travel/Hospitality, CPG, Automotive, Restaurant, and Real Estate.
Achievements
Marlene Kruelle has a proven track record in developing integrated B2B and B2C marketing campaigns. She is recognized for her ability to collaborate effectively with cross-functional teams, which enhances project outcomes and client satisfaction. Her strong client service and relationship-building skills contribute to her success in the marketing industry.