Nicole Rife
About Nicole Rife
Nicole Rife serves as the Director, Digital CX Product Manager at FLEETCOR, where she has worked since 2021. She has extensive experience in digital and customer experience roles across various companies, including EY and The Coca-Cola Company.
Work at FLEETCOR
Nicole Rife has been serving as the Director, Digital CX Product Manager at FLEETCOR since 2021. In this role, she leads the product launch process, ensuring consistent messaging across all customer journey touchpoints. Her responsibilities include managing agile intake, prioritization, and roadmapping for the North America Fuel customer self-service website, mobile apps, and contactless payment capabilities. Rife focuses on improving product adoption and enhancing customer experiences through innovative digital solutions.
Previous Experience at EY
Nicole Rife worked at EY from 2016 to 2019, holding two positions. She served as a Senior Consultant in Customer and Strategy for two years, followed by a role as Manager in Digital and Customer Experience for seven months. During her tenure, she contributed to various projects aimed at enhancing customer engagement and digital transformation strategies.
Educational Background
Nicole Rife earned her Master of Business Administration (MBA) from Emory University - Goizueta Business School, where she concentrated in Strategy and Marketing from 2013 to 2016. Prior to that, she completed her Bachelor of Business Administration (BBA) in Marketing and Sales at the University of Georgia - Terry College of Business from 2006 to 2010. Her education has equipped her with a strong foundation in business strategy and customer-focused marketing.
Career Development at Acuity Brands
Nicole Rife's career includes significant experience at Acuity Brands, where she held multiple roles from 2010 to 2014. She started as a Sales and Marketing Leadership Program participant and later became a Distributor Marketing Specialist. Rife's work involved developing marketing strategies and managing distributor relationships, contributing to the company's growth in the lighting industry.
Professional Skills and Contributions
Nicole Rife has established new processes for customer usability testing and rapid prototyping to inform product design. She creates executive readouts on product development status and provides insights on new capabilities and operating model changes. Her expertise in digital customer experience and product management has made her a key player in driving innovation within her teams.