Patricia Araujo
About Patricia Araujo
Patricia Araujo is a marketing manager at FLEETCOR in São Paulo, Brazil, with extensive experience in various marketing roles across multiple companies. She has a strong background in digital marketing strategies, team management, and brand development.
Work at FLEETCOR
Patricia Araujo currently holds the position of Gerente de Marketing VB at FLEETCOR, a role she has occupied since 2021. In this capacity, she oversees the strategic direction of the marketing team, which includes budget management and digital project planning. Araujo is responsible for managing a high-performance team skilled in lead generation, user experience (UX), social media, and branding. She also manages the brand's social media presence and ensures proper brand application and awareness.
Previous Experience in Marketing
Before joining FLEETCOR, Patricia Araujo worked at Grupo Big - Brasil as Gerente Jornada do Sócio for four months in 2021. She has extensive experience at VR Beneficios, where she served in multiple roles including Analista de Marketing Pleno, Analista de Marketing Júnior, Analista de Marketing Sênior, and Coordenadora de Marketing from 2016 to 2020. Additionally, she worked at Spark, a Fluvip Company, as Analista de Atendimento and held various positions at iFruit, including Assistente de Planejamento and Estagiária de Tráfego.
Education and Expertise
Patricia Araujo has a solid educational background in marketing and communications. She studied at Universidade Presbiteriana Mackenzie, where she earned a degree in Publicidade from 2011 to 2014. She furthered her studies at Escola Superior de Propaganda e Marketing, achieving a degree in Gestão de Negócios com Ênfase em Marketing from 2015 to 2017. Her education has equipped her with the skills necessary to implement effective marketing strategies and manage teams.
Achievements in Marketing Campaigns
Throughout her career, Patricia Araujo has successfully implemented various marketing strategies that have led to significant results. Notably, she developed and scaled an online accreditation campaign process that now accounts for 50% of her company's total volume while reducing costs by 80%. In 2017, she implemented a digital campaign strategy that resulted in a 56% growth in HR prospecting in the first quarter. Araujo also conducts competitive benchmarking in communication and marketing to enhance her team's effectiveness.
Skills and Responsibilities
Patricia Araujo possesses a diverse skill set in marketing management. She is responsible for measuring campaign ROI using attribution models to evaluate conversion rates and growth. Araujo supports sales and customer service areas through strategic marketing initiatives and participates in events and trade shows to enhance brand visibility. Her leadership involves overseeing a team that excels in various marketing functions, ensuring alignment with the company's strategic goals.