Raymond J. C.
About Raymond J. C.
Raymond J. C. serves as the Chief Digital Officer at FLEETCOR, where he has worked since 2023. He has extensive experience in digital marketing and eBusiness strategy across various sectors, having held senior roles at notable companies including Masco Corporation, Philips, and Schering-Plough.
Current Role as Chief Digital Officer
Raymond J. C. serves as the Chief Digital Officer (CDO) at FLEETCOR, a position he has held since 2023. In this role, he focuses on driving digital transformation initiatives and enhancing the company's digital strategy. His responsibilities include overseeing digital marketing efforts and ensuring the integration of digital solutions across the organization. He is based in the Atlanta Metropolitan Area and works on-site.
Previous Experience at FLEETCOR
Before becoming CDO, Raymond J. C. held multiple positions at FLEETCOR. He served as Chief Sales & Marketing Officer (CMO) from 2020 to 2023, where he was responsible for sales strategies and marketing initiatives. Additionally, he was the President of FLEETCOR Digital Sales from 2016 to 2020, focusing on digital sales strategies. His tenure at FLEETCOR has spanned over seven years, contributing to the company's growth in digital sales and marketing.
Professional Background in Digital Marketing
Raymond J. C. has a robust background in digital marketing, having worked in various leadership roles across multiple industries. He was the VP of eBusiness Strategy and Digital Marketing at Masco Corporation from 2011 to 2014 and the Head of Digital Marketing at Philips from 2007 to 2011. His experience includes managing vendor and agency relationships and implementing enterprise CRM and marketing automation systems.
Experience in B2B and B2C Sectors
Raymond J. C. possesses extensive experience in both B2B and B2C sectors. His work spans various industries, including Financial Services, Pharmaceuticals, Consumer Durables, Healthcare, and Technology. He has developed omni-channel customer experiences and has led initiatives that enhance customer engagement across different platforms.
Advertising and Promotion Expertise
Raymond J. C. has demonstrated expertise in advertising and promotion, notably implementing a Super Bowl advertising campaign during his career. This experience highlights his ability to execute high-impact marketing strategies that resonate with a broad audience.