Ryan Wilson
About Ryan Wilson
Ryan Wilson serves as the Senior Vice President and Head of Digital Sales at FLEETCOR, where he has worked since 2018. He has a background in digital sales and marketing, with previous roles at SunTrust and Eastern Virginia Bankshares, and holds a Bachelor's degree in Business Management from Virginia Polytechnic Institute and State University.
Current Role at FLEETCOR
Ryan Wilson serves as the Senior Vice President and Head of Digital Sales at FLEETCOR. He has held this position since 2018, contributing to the company's digital sales strategy and initiatives in the Greater Atlanta Area. His leadership focuses on driving sales growth through digital channels, where he is accountable for over 70% of new sales growth in North America.
Previous Experience in Digital Sales
Prior to his current role, Ryan Wilson worked at SunTrust in various capacities, including Vice President of Digital Sales Product Manager and later as FVP, Digital Sales Senior Product Manager. His tenure at SunTrust spanned from 2014 to 2018, during which he implemented strategies that enhanced digital sales performance and product management.
Background in Banking and Project Management
Ryan Wilson has a diverse background in banking and project management. He worked at Eastern Virginia Bankshares (EVB) as Project Manager and later as AVP, Online Development Officer from 2011 to 2014. His experience at EVB involved overseeing online development initiatives and managing projects that supported the bank's digital transformation.
Education and Expertise in Business Management
Ryan Wilson earned his Bachelor’s degree in Business Management with a focus on Entrepreneurship, Innovation, and Technology from Virginia Polytechnic Institute and State University - Pamplin College of Business. His educational background provides a foundation for his expertise in digital sales and strategic initiatives.
Contributions to Digital Marketing and Sales Optimization
Ryan Wilson has made significant contributions to digital marketing and sales optimization. He promoted a testing culture that emphasizes learning and improvement, implemented algorithmic optimization of digital marketing spend, and led the development of a big data warehouse for sales funnel visibility. Additionally, he championed the creation of a Data Science capability for lead scoring and sales forecasting.