Sarah Ireland
About Sarah Ireland
Sarah Ireland serves as the Head of Marketing at FLEETCOR, a position she has held since 2021. With extensive experience in marketing across various sectors, she has previously worked in senior roles at companies such as AXA Wealth, The Warranty Group, and Assurant.
Work at FLEETCOR
Sarah Ireland has been serving as the Head of Marketing at FLEETCOR since 2021. In this role, she is responsible for overseeing marketing strategies and initiatives that drive customer engagement and business growth. Her tenure at FLEETCOR has lasted for three years, during which she has applied her extensive experience in marketing to enhance the company's market presence.
Previous Experience in Marketing
Prior to her current position, Sarah Ireland held several key marketing roles across various organizations. She worked at Assurant as Head of Marketing for Europe from 2018 to 2021. Before that, she was the Head of Marketing & Proposition for Europe at The Warranty Group from 2016 to 2018. Her career also includes significant roles at Zurich Insurance Company Ltd and AXA Wealth, where she contributed to marketing strategies and partnership management.
Education and Expertise
Sarah Ireland studied at Southampton Solent University, where she earned a Bachelor of Arts (B.A.) in Marketing from 1998 to 2001. Additionally, she holds a Key Account Management certification from Cranfield School of Management. Her educational background supports her expertise in marketing, particularly in utilizing customer data models and test and learn techniques to optimize marketing campaigns.
Marketing Skills and Techniques
Sarah Ireland employs various marketing techniques to enhance campaign effectiveness. She utilizes Recency, Frequency, and Monetary value models to extract insights from customer data. Her approach combines creative output with data analysis to improve response rates across multiple channels. She is known for applying test and learn techniques to refine future marketing efforts based on previous outcomes.
Diverse Industry Experience
Throughout her career, Sarah Ireland has developed a strong track record in both digital and offline sales channels across diverse sectors. Her experience spans financial services, automotive, loyalty management, and mail order. This breadth of experience enables her to adapt marketing strategies to various industry contexts effectively.