Shawna Starke
About Shawna Starke
Shawna Starke is a Conversion Rate Optimization Manager at FLEETCOR, with a background in digital arts and extensive experience in web development and user experience design. She has worked in various roles across multiple companies, demonstrating expertise in conversion rate optimization and front-end development.
Work at FLEETCOR
Shawna Starke serves as the Conversion Rate Optimization Manager at FLEETCOR, a role she has held since 2022. Based in Atlanta, Georgia, she focuses on enhancing conversion rates through data-driven strategies. Her responsibilities include analyzing user behavior, optimizing digital channels, and implementing best practices in conversion rate optimization. Shawna's expertise in using tools like Adobe Target contributes to her effectiveness in this position.
Education and Expertise
Shawna Starke earned a Bachelor of Science (BS) degree in Digital Arts from Canisius College, where she studied from 2006 to 2011. Her educational background provides a strong foundation for her career in web development and digital optimization. She possesses expertise in front-end web development, including HTML, CSS, and JavaScript, and is proficient in Adobe Creative Suite. Additionally, she has a strong background in user experience (UX) design, which she applies to improve digital channels.
Background
Shawna Starke has a diverse professional background that includes various roles in web development and digital optimization. She began her career as a Residential Habilitation Instructor at People Inc. from 2009 to 2012. Following this, she transitioned to web development roles at Citi and Apex Dental Solutions, LLC in 2012. Shawna continued to build her career at Life Storage and HSBC, where she focused on digital optimization and conversion strategies before joining FLEETCOR.
Previous Work Experience
Shawna Starke has held several positions in the field of web development and digital optimization. She worked as a Web Developer at Citi from 2012 to 2014 and at Life Storage from 2014 to 2017. She also served as a Digital Optimization Specialist at HSBC from 2017 to 2021. Most recently, she was a Conversion Rate Optimization Specialist at Citizens for a brief period in 2021. Each of these roles has contributed to her extensive knowledge and skills in conversion rate optimization.
Technical Skills
Shawna Starke possesses strong technical skills that enhance her capabilities in web development and digital optimization. She is experienced in SQL database management, which supports her data-driven decision-making processes. Her proficiency in Adobe Target and Adobe Creative Suite allows her to effectively implement conversion strategies and design solutions. Additionally, her skills in front-end web development, including HTML, CSS, and JavaScript, further bolster her technical expertise.