Ursula K.
About Ursula K.
Ursula K. serves as the Senior Director of Market Research and Analytics at FLEETCOR, bringing extensive experience in market research across various industries. She has held significant roles at companies such as Capital One, Progressive Insurance, and The Depository Trust & Clearing Corporation, and has a strong academic background with degrees from Cornell University and the University of Mumbai.
Current Role at FLEETCOR
Ursula K. serves as the Senior Director of Market Research and Analytics at FLEETCOR, a position she has held since 2023. In this role, she is responsible for overseeing market research initiatives and analytics strategies. Her focus includes managing research studies that inform business decisions and enhance client engagement. Ursula's expertise in market research contributes to FLEETCOR's understanding of market dynamics and customer needs.
Previous Experience at Capital One
Ursula K. worked at Capital One as a Senior Manager in Market Research, specializing in Digital Strategy and User Experience from 2012 to 2013. During her tenure, she contributed to the development of digital strategies through market research, focusing on enhancing user experience. This role allowed her to gain valuable insights into consumer behavior in the financial services sector.
Background in Market Research
Ursula K. has a comprehensive background in market research, having held various positions across multiple organizations. She worked at Progressive Insurance as an Associate Manager in Market Research from 2008 to 2012, and later at New York Life Insurance Company as Corporate Vice President in Market Research from 2013 to 2016. Her experience includes managing quantitative and qualitative research studies that assess brand and advertising performance.
Educational Qualifications
Ursula K. holds a Master's degree in International/Global Studies from Cornell University, which she completed in 2005. Additionally, she has a Certificate in Strategic Thinking from the Weatherhead School of Management at Case Western Reserve University. She also earned a Master's degree in Sociology from the University of Mumbai. Her educational background supports her expertise in market research and analytics.
Expertise in Research Methodologies
Ursula K. has extensive experience in conducting research studies focused on online user experience and usability. She has managed large multi-country studies, providing insights into both US and developing markets. Her proven track record includes executing numerous research studies that help clients and internal business partners make informed business decisions through actionable insights.