Zhanna Davoyan
About Zhanna Davoyan
Zhanna Davoyan serves as the Head of Marketing Communication at FLEETCOR in Moscow, Russia, a position she has held since 2020. With extensive experience in brand management and communications, she has previously worked with notable companies such as Tele2 Russia, VEON, and Ростелеком.
Work at FLEETCOR
Zhanna Davoyan has been serving as the Head of Marketing Communication at FLEETCOR since 2020. In this role, she is responsible for overseeing marketing strategies and communication efforts within the company. Her tenure at FLEETCOR spans four years, during which she has contributed to enhancing the company's brand presence and market engagement in Moscow, Russia.
Previous Experience in Telecommunications
Before joining FLEETCOR, Zhanna Davoyan held several key positions in the telecommunications sector. She worked as a Senior Brand Manager at Tele2 Russia from 2008 to 2011. Following this, she served as the Head of Brand Communications at VEON from 2014 to 2019. Additionally, she worked at ПАО 'Ростелеком' as Head of Brand Communications for one year from 2012 to 2013. Her extensive experience in brand management has equipped her with valuable insights into the telecommunications industry.
Education and Expertise
Zhanna Davoyan studied Journalism and graduated from the Department of Additional Pedagogical Education in 2002. She also attended Moscow Pedagogical State University from 1999 to 2004, where she studied Russian and English. Her educational background supports her expertise in brand and market performance analysis, brand budget planning, and through-the-line communication development.
Skills in Brand Management
Zhanna Davoyan possesses a range of skills relevant to brand management and marketing communication. She has expertise in brand portfolio management and brand stretching projects, particularly within multinational telecom and IT companies. Her skills also extend to consumer promotions, enabling her to effectively analyze market performance and manage brand budgets.