Liyan Chen
About Liyan Chen
Liyan Chen is the Director and Head of External Communications at Flexport in the New York City Metropolitan Area. She has a background in journalism and extensive experience in external affairs and digital marketing, previously working at Alibaba Group and Forbes.
Company
Liyan Chen currently holds the position of Director, Head of External Communications at Flexport. Based in the New York City Metropolitan Area, she is responsible for overseeing the external communication strategies and activities of the company. Flexport is a global logistics and supply chain company that specializes in seamless freight forwarding and trade management services.
Title
Liyan Chen serves as the Director, Head of External Communications at Flexport. She brings extensive experience in managing external communications and public relations efforts to her role at the company. Her responsibilities include shaping the company's public image and managing communication with stakeholders.
Background
Before joining Flexport, Liyan Chen was the Deputy Head of External Affairs at Alibaba Group for six years. Based in the San Francisco Bay Area, she oversaw the US digital marketing strategy, leveraging both organic and paid social media. Prior to Alibaba, she worked as a Reporter and Data Editor at Forbes for three years in the Greater New York City Area, where she covered technology trends and profiled business leaders.
Education and Expertise
Liyan Chen earned a Master of Arts (M.A.) in Business and Economic Reporting from New York University. She also holds a Bachelor of Arts (B.A.) in History from Grinnell College. Additionally, she participated in an Undergraduate Exchange Program in International Relations at Sciences Po. Her academic background provides a solid foundation for her work in communications and journalism.
Achievements
Liyan Chen's thought leadership on e-commerce has been featured by notable publications and organizations such as Women’s Wear Daily, World Retail Congress, American Apparel & Footwear Association, WPP, and Boston Consulting Group. Her work frequently addresses technology trends, focusing on e-commerce, and reaches audiences across the US, Europe, and Latin America. She started her career writing and editing for leading business publications like Forbes and Bloomberg, where she chronicled stories of the world's largest companies and entrepreneurial leaders.