Aeron Lawrence
About Aeron Lawrence
Aeron Lawrence serves as the Director of Partner Development at Flipp, where he has worked since 2020. He has a strong background in sales and partnership management, with previous roles at Mattel and Flipp, and holds a Bachelor's Degree in Business Administration from Wilfrid Laurier University.
Work at Flipp
Aeron Lawrence has been serving as the Director of Partner Development at Flipp since 2020. In this role, he focuses on building and maintaining strategic partnerships, leveraging his extensive experience in partner relationship management. Prior to his current position, he held various roles at Flipp, including Senior Partner Relationship Manager and Partner Account Lead. His tenure at Flipp spans several years, during which he has demonstrated a commitment to enhancing partner engagement and retention.
Previous Experience
Before joining Flipp, Aeron Lawrence worked at Mattel as an International Sales Coordinator from 2013 to 2014. His career also includes a role as an Associate Sales Analyst at Mattel from 2012 to 2013. Additionally, he gained experience as a Digital Account Manager at Salespider from 2011 to 2012. These positions provided him with a solid foundation in sales and account management, contributing to his expertise in partner development.
Education and Expertise
Aeron Lawrence earned a Bachelor's Degree in Business Administration from Wilfrid Laurier University, where he studied from 2007 to 2011. He also holds an International Business and Technology Diploma from Gordon Graydon Memorial Secondary School, completed from 2003 to 2007. His educational background equips him with the knowledge and skills necessary for effective partner management and strategic planning.
Achievements in Partner Development
Aeron Lawrence has a proven track record in partner development, achieving over 98% retention of engaged partnerships. He has consistently grown partnerships by at least 75% year-over-year, showcasing his ability to foster strong relationships and drive business growth. His approach includes creating customized solutions tailored to the unique needs of each business, emphasizing the importance of strategic planning in achieving long-term success.
Skills and Specializations
Aeron Lawrence specializes in identifying pain points and opportunities for increased efficiency within partner organizations. He focuses on developing functional evergreen training assets to reduce overlap in training and development. His expertise lies in creating tailored solutions that address the specific needs of businesses, ensuring that partnerships are not approached with a one-size-fits-all mentality.