Ehsan Sarrafian, MBA
About Ehsan Sarrafian, MBA
Ehsan Sarrafian is the Head of Product Monetization at Flipp, where he leads innovative product solutions. He has extensive experience in brand management and product development, having worked in various roles across multiple industries, including Johnson & Johnson and Rogers Communications.
Current Role at Flipp
Ehsan Sarrafian serves as the Head of Product Monetization (GPM) at Flipp, a position he has held since 2024. In this role, he leads initiatives focused on product monetization strategies, ensuring that Flipp's offerings align with market demands. Prior to this, he was a Senior Product Manager at Flipp, where he managed Ad Products and Shopper Experience from 2022 to 2024. His leadership in these roles emphasizes innovative approaches to product solutions.
Education and Expertise
Ehsan Sarrafian has a strong educational background in business and technology. He earned his MBA from the Schulich School of Business at York University, specializing in Marketing and Finance, from 2009 to 2011. He also completed an Executive Education Digital MBA at Rutgers Business School in 2014. Earlier, he obtained an Honours Bachelor of Computer Science from the University of Waterloo, studying Mathematics and Computer Science from 2002 to 2007. His education equips him with a blend of business acumen and technical insights.
Professional Background
Ehsan Sarrafian has extensive experience in brand management and product development across various industries. He worked at Johnson & Johnson in multiple roles, including Senior Brand Manager for NEUTROGENA® US Sun Care and Brand Manager for Baby Care Canada. His previous positions also include roles at BlackBerry, Whirlpool Corporation, Procter & Gamble, and Rogers Communications. His diverse background showcases his ability to adapt and excel in different market segments.
Achievements in Brand Management
Throughout his career, Ehsan Sarrafian has demonstrated strong financial management skills, holding P&L ownership in various roles. He has successfully led teams in turning around businesses across seven different categories, highlighting his versatility. His experience includes developing strategies that anticipate market changes, which has contributed to his proven track record in brand management and product innovation.
Previous Experience
Before joining Flipp, Ehsan Sarrafian held significant positions at leading companies. He was a Senior Brand Manager at Rogers Communications, overseeing Connected Home products from 2019 to 2022. His earlier roles at Johnson & Johnson included managing brands in different categories, such as Digestive Health and Sun Care. His tenure at BlackBerry as a Systems Engineer and Technical Marketer further adds to his comprehensive experience in product and brand management.