Jennifer Nguyen Hoang
About Jennifer Nguyen Hoang
Jennifer Nguyen Hoang serves as the Senior Digital Operations Lead at Flipp Ads & Ad Ops, where she manages over 50 digital advertising campaigns monthly and has played a significant role in strategic initiatives that drive revenue.
Current Role at Flipp
Jennifer Nguyen Hoang serves as the Senior Digital Operations Lead for Flipp Ads & Ad Ops, a position she has held since 2020 in Toronto, Ontario. In her current role, she oversees more than 50 digital advertising campaigns each month, managing the entire process from planning to implementation. Jennifer has full autonomy over account operational decisions, allowing her to make changes and initiate new processes at the account level. She collaborates closely with cross-functional teams to manage campaigns across platforms such as Facebook, Google, and Pinterest.
Previous Experience at Flipp
Prior to her current role, Jennifer held several positions at Flipp, including Digital Operations Lead for Growth Media Advertising from 2019 to 2020 and Senior Project Coordinator in Operations from 2018 to 2019. She also worked as a Project Coordinator in Operations from 2017 to 2018. During her time at Flipp, she played a key role in building and implementing Kroger's first Facebook Instant Circular Experience, contributing to a significant financial win of approximately $550K in net revenue for the year.
Education and Certifications
Jennifer studied at Western University, where she earned a Bachelor's Degree with a Major in Psychology and a Minor in Health Sciences from 2012 to 2016. She furthered her education at BrainStation, completing a Certificate in Product Management in 2021 after an 11-month program. This educational background supports her expertise in digital operations and project management.
Leadership and Community Involvement
Jennifer has been actively involved in community organizations, serving as the Eastern Canada Representative for the Union of North American Vietnamese Student Associations (UNAVSA) from 2017 to 2018. She also held leadership roles at UVSA Ontario, including Events Vice President and External Vice President from 2016 to 2018. These positions reflect her commitment to community engagement and leadership development.
Technical Skills and Tools
In her professional capacity, Jennifer utilizes a variety of systems and tools to enhance digital advertising efforts. She is proficient in Facebook Business Manager, Google Double Click Studio, Google AdWords, JIRA, Confluence, and Wrike. Her technical skills enable her to perform quarterly risk assessments using Failure Mode & Effective Analysis to identify and mitigate high-risk items in baseline processes.