Lauren Michaelov
About Lauren Michaelov
Lauren Michaelov is a Product Marketing Manager with extensive experience in partner account management and marketing roles. She has worked at Flipp since 2014, holding various positions, and has a Bachelor of Commerce degree from McGill University.
Current Role at Flipp
Lauren Michaelov serves as the Product Marketing Manager at Flipp since 2020. In this role, she is responsible for developing and executing marketing strategies that enhance product visibility and drive engagement. Her experience in various roles within the company has equipped her with a comprehensive understanding of the market and customer needs.
Previous Experience at Flipp
Lauren Michaelov has held multiple positions at Flipp prior to her current role. She worked as a Senior Partner Account Lead in Media from 2015 to 2016 and as a Partner Relationship Manager for Restaurants from 2019 to 2020. Additionally, she served as a Partner Account Lead in Media from 2014 to 2015 and as a Partner Relationship Manager for CPG from 2016 to 2020. These roles contributed to her expertise in partner management and media strategies.
Experience at lululemon athletica
Before joining Flipp, Lauren worked at lululemon athletica as a Keyleader, Community Leader, and Visual Merchandiser from 2010 to 2011. In this position, she focused on community engagement and visual merchandising, which helped her develop skills in customer interaction and brand representation.
Background in Marketing and Communications
Lauren Michaelov studied at McGill University, where she earned a Bachelor of Commerce degree with a major in Marketing and a minor in Communications from 2006 to 2010. This educational background laid the foundation for her career in marketing and has influenced her approach to product marketing and brand strategy.
Experience at Torstar Corporation
Lauren also worked at Torstar Corporation as an Account Manager and Integrated Marketing Specialist in Travel & Tourism from 2011 to 2014. This role involved managing client accounts and developing integrated marketing campaigns, further enhancing her expertise in marketing and client relations.