Lesley Deas
About Lesley Deas
Lesley Deas is a Research Manager at Flipp in Toronto, Ontario, where she has worked since 2020. She holds a Ph.D. in Psychology and has extensive experience in research roles across various organizations, including G Adventures and BMO Financial Group.
Work at Flipp
Lesley Deas has been serving as the Research Manager at Flipp since 2020. In this role, she focuses on supporting retail partners to enhance their connection with shoppers. Her work involves uncovering consumer insights, particularly regarding how consumers discover sales and deals content. This position allows her to leverage her extensive research background to contribute to the company's objectives in the retail sector.
Previous Experience
Before joining Flipp, Lesley Deas worked at G Adventures as a Research Manager from 2018 to 2020. She also held the position of Research Project Manager at BMO Financial Group from 2017 to 2018. Additionally, she has experience as a Research Manager (Contract) at Qualcomm and as a Research Associate (Contract) at Defence Research and Development Canada, both from 2015 to 2017. Her diverse background includes roles in academia, where she served as a Lecturer at York University and as a Postdoctoral Researcher.
Education and Expertise
Lesley Deas holds a Ph.D. in Psychology, which she earned from York University between 2011 and 2015. She also completed a Master of Science (MSc) in Human Cognitive Neuropsychology at Edinburgh University from 2010 to 2011. Her academic journey began with a Bachelor of Arts (B.A.) in Psychology from The University of Stirling, where she graduated with First Class Honours in 2010. This educational background provides her with a strong foundation in behavioral psychology and consumer research.
Research Interests
Lesley Deas specializes in consumer insights, focusing on how consumers find sales and deals content. She has a passion for connecting with people globally through her research projects. Her work aims to bridge the gap between retail partners and consumers, enhancing the shopping experience by understanding consumer behavior and preferences.