Maria Zavidova
About Maria Zavidova
Maria Zavidova serves as the Business Development Strategy Lead at Flipp in Toronto, Ontario, Canada, where she has worked since 2021. With a strong background in programmatic advertising and publisher monetization strategies, she has held various roles in the digital marketing sector since 2009.
Work at Flipp
Maria Zavidova has been serving as the Business Development Strategy Lead at Flipp since 2021. In this role, she focuses on developing strategies that enhance business growth and partnerships. Her tenure at Flipp follows her previous position as Partner Account Lead, Distribution Partnerships, where she worked from 2019 to 2021. During her time at Flipp, she has specialized in publisher monetization strategies and innovative marketing initiatives.
Previous Experience in Programmatic Advertising
Before her current role at Flipp, Maria Zavidova held several positions that contributed to her expertise in programmatic advertising. She worked at StackAdapt as Programmatic Partnerships Manager for seven months in 2018 and at Metroland Media Group in various roles, including Programmatic Partnerships Manager and Digital Sales Solutions Manager from 2016 to 2018. Her experience in these roles involved monitoring and fulfilling campaigns, which contributed to increased revenues.
Education and Expertise
Maria Zavidova holds a Bachelor of Communication from Griffith University, where she studied Communication and Media Studies from 2010 to 2011. She also earned an Advanced Diploma in Public Relations from Humber College, studying from 2007 to 2010. Her educational background supports her specialization in publisher monetization strategies and her strong communication skills, which are essential for sales training and client support.
Skills and Competencies
Maria Zavidova demonstrates effective organizational and time management skills, particularly in fast-paced digital environments. She has practical experience with various digital analytics and advertising tools, including ADTECH, Omniture, Comscore, EyeReturn, MOAT, and Index. Her exceptional written and oral communication skills enhance her ability to deliver effective sales training and client support.