Mariana Cimini
About Mariana Cimini
Mariana Cimini is a Media Science Manager at Flipp, where she has worked since 2023. With over 10 years of experience in digital media, she specializes in campaign performance optimization and manages a team focused on in-app campaigns.
Work at Flipp
Mariana Cimini currently serves as the Media Science Manager - Brand Platform at Flipp, a position she has held since 2023. In this role, she manages a team of five, focusing on in-app campaigns to enhance brand visibility and engagement. Prior to her current position, she worked as the Media Science Lead - Brand Platform from 2020 to 2023, where she contributed to the development and execution of media strategies. Earlier in her career at Flipp, she was the Media Science Lead for Google & Meta from 2019 to 2020, where she focused on optimizing campaigns across major digital platforms.
Education and Expertise
Mariana Cimini has a strong educational background in marketing and digital analytics. She earned a Digital Analytics Certificate from George Brown College Continuing Education, completing her studies from 2016 to 2017. Additionally, she holds a Post-graduate degree in Strategic Relationship Marketing from George Brown College, which she completed from 2012 to 2013. Mariana also has a Bachelor of Communication and Arts in Advertising from PUC Minas, obtained between 2006 and 2009. Her education complements over 10 years of experience in digital media, where she specializes in planning, executing, optimizing, and analyzing campaign performance.
Background in Digital Media
Mariana Cimini has accumulated extensive experience in the digital media sector over the past decade. She began her career as a Media Planner & Buyer at LF Mercado in Brazil from 2009 to 2010. Following this, she worked at Geomedia Inc. in various roles, including Media Coordinator and Client Services | Digital Media Specialist from 2014 to 2019. Her early career also includes a marketing internship with the City of Toronto in 2013. This diverse background has equipped her with a comprehensive understanding of digital media strategies and client services.
Professional Achievements
Throughout her career, Mariana Cimini has demonstrated a commitment to driving impactful online experiences. In her current role at Flipp, she strategically leads a team to optimize in-app campaigns, focusing on achieving key performance indicators (KPIs). Her previous roles have involved significant contributions to media strategy and campaign performance analysis. Mariana's extensive experience in digital media has positioned her as a knowledgeable leader in the field, capable of managing complex projects and delivering results.