Sam Rosenbaum
About Sam Rosenbaum
Sam Rosenbaum serves as the Director of Product at Flipp, where he has worked since 2022, after previously holding the position of Principal, Product. With a background in consumer packaged goods and a degree in Psychology, he leads the Brand Platform team, connecting major brands with shoppers.
Work at Flipp
Sam Rosenbaum has been serving as the Director of Product at Flipp since 2022. In this role, he leads the Brand Platform team, which connects major consumer brands, such as Coca-Cola and Johnson & Johnson, with millions of shoppers. His responsibilities include owning the P&L for Flipp's Brand Platform and overseeing both Product Management and External Partnerships. Prior to his current position, he worked as Principal, Product at Flipp from 2020 to 2022.
Education and Expertise
Sam Rosenbaum studied at Queen's University, where he earned a Bachelor of Arts Honours (BAH) degree in Psychology from 2009 to 2013. He also attended TanenbaumCHAT from 2005 to 2009. His academic background in psychology supports his expertise in understanding consumer behavior, which is essential in his roles within product management and brand development.
Background
Before transitioning to technology in 2020, Sam Rosenbaum had an extensive career in consumer packaged goods. He worked at Procter & Gamble in various roles, including Brand Manager, Associate Brand Manager, and Brand Director, from 2013 to 2020. Additionally, he gained early experience as an Account Services & Digital Analytics Intern at DDB Canada in 2012 and as a Researcher at Queen's University in the Culture & Cognition Lab.
Achievements
During his tenure at Flipp, Sam Rosenbaum has successfully led initiatives that connect major consumer brands with shoppers, enhancing brand visibility and engagement. His leadership in managing the Brand Platform has positioned Flipp as a key player in the technology sector, particularly in the realm of consumer brand partnerships.