Shannon Way
About Shannon Way
Shannon Way is a Manager of Media Science with over a decade of experience in digital marketing, specializing in multi-channel strategic planning and lead generation. She has held positions at notable companies including Facebook, Starcom MediaVest, and Flipp, demonstrating expertise in social media and direct response marketing.
Current Role at Flipp
Shannon Way currently serves as the Manager of Media Science at Flipp. In this position, she has been instrumental in leading initiatives that enhance the company's media strategies. Her role focuses on leveraging data and analytics to optimize media performance and drive effective marketing solutions. Since joining Flipp in 2015, she has contributed to the development of innovative approaches in media science, aligning with the company's objectives in the digital marketing landscape.
Previous Experience at Facebook
Before her tenure at Flipp, Shannon Way worked at Facebook as a Client Solutions Manager from 2013 to 2015. In this role, she was responsible for managing client relationships and developing advertising solutions that met their needs. Her experience at Facebook provided her with insights into social media marketing and client engagement strategies, enhancing her expertise in digital marketing.
Experience at Starcom MediaVest
Shannon Way spent six years at Starcom MediaVest (Canada) as the Manager of Direct Response and Social Media Solutions from 2007 to 2013. Her responsibilities included overseeing media strategies and optimizing campaigns for direct response and social media channels. This role allowed her to deepen her understanding of media solutions and client needs in a competitive advertising environment.
Educational Background
Shannon Way studied at Mohawk College, where she achieved a degree in Advertising and Communications. This educational foundation equipped her with essential skills in marketing, media planning, and communication strategies, which she has applied throughout her career in various roles within the digital marketing industry.
Career Overview and Expertise
With over a decade of experience in digital marketing, Shannon Way specializes in social media, search, and direct response television. Her expertise includes multi-channel strategic planning and lead generation, focusing on delivering a proven return on investment. Shannon has a strong background in leading media solutions teams and building relationships with clients, which has been a significant aspect of her career.