Anastasiia Baranchikova
About Anastasiia Baranchikova
Anastasiia Baranchikova is a Senior ASO Manager at Flo Health Inc. in Vilnius, Lithuania, with a background in app store optimization and a focus on culturalization to enhance optimization processes.
Work at Flo Health
Anastasiia Baranchikova serves as a Senior ASO Manager at Flo Health Inc. since 2020. In this role, she focuses on promoting apps to enhance user engagement and contribute to a better future through effective app store optimization strategies. Her responsibilities include analyzing market trends, optimizing app visibility, and implementing best practices to improve app performance in app stores.
Previous Experience in App Store Optimization
Before joining Flo Health, Anastasiia worked at Social Quantum as an App Store Optimization Manager from 2019 to 2020. During her tenure of eight months in Moscow, she developed skills in optimizing app store listings and improving user acquisition strategies. Prior to that, she was employed at Kaspersky Lab as a Mobile Sales Intern and ASO Manager from 2018 to 2019, where she gained experience in mobile sales and app optimization.
Education and Expertise
Anastasiia Baranchikova holds a Bachelor’s degree in Philology from Siberian Federal University, which she completed from 2013 to 2017. She furthered her education by obtaining a Master’s degree in Computational Linguistics from Высшая Школа Экономики, studying from 2017 to 2019. Her academic background provides her with a strong foundation in language and technology, which supports her work in app store optimization.
Focus on Culturalization
Anastasiia has a keen interest in culturalization, aiming to enhance app store optimization processes for her team. This focus on culturalization allows her to tailor app marketing strategies to diverse audiences, ensuring that apps resonate with users across different regions and cultures.