Annabelle Cliffe
About Annabelle Cliffe
Annabelle Cliffe is the Lead Content Designer at Flo Health Inc. in London, where she has worked since 2021. With a strong background in UX writing and copywriting, she has held senior positions at various companies, including Skyscanner and Argos.
Work at Flo Health
Annabelle Cliffe serves as the Lead Content Designer at Flo Health Inc., a role she has held since 2021. In this position, she is responsible for leading digital content production projects, contributing to the company's mission of providing health solutions through innovative content strategies. Her work focuses on enhancing user experience and ensuring that content aligns with the needs of Flo Health's audience.
Previous Experience in UX Writing
Before joining Flo Health, Annabelle Cliffe worked as a Senior UX Writer at Skyscanner from 2019 to 2021. In this role, she focused on creating user-centered content that improved the overall user experience. Her expertise in UX writing was further developed during her tenure, where she contributed to various projects aimed at enhancing digital interactions.
Background in Copywriting and Community Management
Annabelle Cliffe has a strong background in both copywriting and community management. She held the position of Senior Copywriter at Argos from 2017 to 2019, where she developed engaging content for various marketing initiatives. Additionally, her experience as a Community Manager at Fleishman-Hillard from 2012 to 2013 provided her with valuable insights into audience engagement and digital communication strategies.
Education and Expertise
Annabelle Cliffe studied English at the University of Nottingham, where she achieved a 2:1 degree from 2006 to 2009. Her educational background laid the foundation for her expertise in digital content production, social media, and copywriting. She also attended Hills Road Sixth Form College from 2005 to 2007, further enhancing her skills in communication and writing.
Diverse Career Path
Annabelle Cliffe's career began with an internship as a Digital Account Executive at ISM Search & Social in 2010. She then progressed to roles at PHA Media and other organizations, accumulating diverse experience in digital account management and community management. This varied background has equipped her with a comprehensive understanding of the digital landscape and the skills necessary for effective content design.