Cath Everett
About Cath Everett
Cath Everett serves as the VP of Product & Content at Flo Health Inc., where she leads a diverse team and has significantly increased in-app subscriptions and revenue. With a background in journalism and extensive experience in content strategy, she has held various editorial roles at notable organizations including Bauer Media Group, Skyscanner, and Hearst.
Current Role at Flo Health
Cath Everett serves as the VP of Product & Content at Flo Health Inc. since 2021. In this role, she leads a diverse team of over 70 professionals, including analysts, product managers, engineers, researchers, editors, and designers. She focuses on aligning the team's efforts towards a unified product vision. Under her leadership, Flo Health has seen significant growth in in-app subscriptions and revenue from content.
Previous Experience in Media and Content Strategy
Cath Everett has extensive experience in media and content strategy. She worked at Bauer Media Group as Features Editor for Top Sante from 2012 to 2014. Prior to that, she held various roles at Hearst, including Features Assistant and Deputy Features Editor for Good Housekeeping magazine. She also served as Commissioning Editor for LOOK magazine at Time Inc. UK and held positions at Skyscanner, including Head of Copy, Content Design & Voice and Content Director.
Educational Background
Cath Everett studied at the University of Glasgow, where she earned a Bachelor of Arts degree with honors in History from 2002 to 2006. She furthered her education at City, University of London, obtaining a Postgraduate Diploma in Journalism from 2006 to 2007. This educational foundation has contributed to her expertise in content creation and strategy.
Influence on Flo Health's Product Strategy
In her role at Flo Health, Cath Everett has significantly influenced the company's approach to sensitive global issues. She has crafted supportive product responses to changes in US abortion law and has redefined the product strategy. Her initiatives have led to an 80% year-on-year increase in in-app subscriptions and a 75% increase in total revenue from in-app content within a year.
Public Speaking and Representation
Cath Everett has served as the public spokesperson for Flo Health during high-profile investment rounds and the launch of Anonymous Mode. Her role in representing the company in these significant events highlights her leadership and communication skills within the organization.