Joëlle Barthel
About Joëlle Barthel
Joëlle Barthel is the Director of Brand Marketing at Flo Health Inc., where she has worked since 2021. She has extensive experience in brand management and marketing, having held positions at notable companies such as Unilever and Elvie.
Work at Flo Health
Joëlle Barthel currently serves as the Director of Brand Marketing at Flo Health Inc., a position she has held since 2021. In this role, she focuses on developing and executing brand strategies to enhance the company's presence in the female health and wellness sector. Prior to this, she was the Head of Brand at Flo Health from 2019 to 2021, where she played a key role in shaping the brand's identity and marketing initiatives.
Previous Experience in Brand Marketing
Joëlle Barthel has extensive experience in brand marketing, having worked in various roles across notable companies. She was an Assistant Brand Manager for Skin Cleansing at Unilever in the Netherlands from 2015 to 2016. She then transitioned to a Brand Manager position for Dove at Unilever in London from 2017 to 2018. Following that, she served as Global Marketing Manager at Elvie from 2018 to 2019, further solidifying her expertise in the marketing field.
Education and Expertise
Joëlle Barthel studied at Solvay Brussels School, where she earned both a Bachelor and Master of Science degree from 2009 to 2014. She also participated in an exchange program at HEC Montréal from 2013 to 2014. Her educational background provides a strong foundation in business and marketing principles, which she has applied throughout her career.
Involvement in Women's Health Initiatives
Joëlle Barthel has been actively involved in initiatives focused on women's health and well-being for the past six years. She joined the Women's Collective at Ovarian Cancer Action in 2021, contributing her expertise to support awareness and advocacy efforts. Additionally, she serves on the Femtech Lab Advisory Board, where she helps guide discussions and strategies related to female health technology.
Recognition and Speaking Engagements
In 2019, Joëlle Barthel was recognized as part of The Drum 50 Under 30 & New Year Honouree, highlighting her contributions to the marketing industry. She has also spoken at prominent conferences, including Cannes Lion, sharing her insights on brand marketing and campaigns, particularly in the context of female health.