Kate Romanovskaia
About Kate Romanovskaia
Kate Romanovskaia serves as the Chief Brand & Communications Officer at Flo Health Inc., a position she has held since 2020. With over a decade of experience in the tech industry, she has previously worked in various marketing roles at Uber and other organizations, successfully launching brands and managing substantial marketing budgets.
Work at Flo Health
Kate Romanovskaia has served as the Chief Brand & Communications Officer at Flo Health Inc. since 2020. In this role, she oversees brand strategy and communications efforts for the company. Prior to this position, she held the title of Director, Brand & Communications at Flo Health from 2018 to 2020. During her tenure, she has contributed to the company's growth and visibility in the health tech sector.
Previous Experience at Uber
Kate Romanovskaia has extensive experience with Uber, where she held multiple marketing roles from 2015 to 2018. She began as Marketing Manager for Belarus, then progressed to Senior Marketing Manager for the CIS region, and later became Head of Marketing for Central & Eastern Europe. During her time at Uber, she successfully launched the brand in over 20 cities, achieving significant brand awareness and market presence.
Education and Expertise
Kate Romanovskaia studied at Belarusian State University from 2007 to 2012, earning a Specialist degree in Information and Communication. She also attended Georgetown University in 2011 for the American Institute on Political & Economic Studies summer program. Her educational background supports her expertise in marketing and communications within the tech industry.
Career Background
Before her roles at Flo Health and Uber, Kate Romanovskaia worked in various marketing positions. She was a Marketing Manager at NOVATEK from 2010 to 2012 and held roles at AZ Books International, including Marketing Manager for Germany & Northern Europe and Head of Editorial Department for the USA & Canada. She also gained early experience as an intern in market research at MASMI.
Achievements in Marketing
Kate Romanovskaia has over 10 years of experience in the tech industry, focusing on marketing strategies from product pre-launch to market maturity. She has managed marketing budgets ranging from $50,000 to $5 million and developed strategies that resulted in multi-million downloads for various products. Her efforts have significantly contributed to brand positioning and awareness in competitive markets.