Amrita Gurney
About Amrita Gurney
Amrita Gurney serves as the VP of Marketing at Float and has extensive experience in marketing leadership roles across various companies, including Audiobooks.com and CrowdRiff. She is recognized for her expertise in scaling SaaS companies and her passion for art and design, which informs her marketing strategies.
Current Role at Float
Amrita Gurney serves as the Vice President of Marketing at Float, a position she has held since 2022. In this role, she is responsible for overseeing the marketing strategy and initiatives that drive brand awareness and customer engagement. Her leadership focuses on aligning marketing efforts with business objectives to enhance growth and market presence.
Previous Experience in Marketing Leadership
Prior to her current role, Gurney held several significant positions in marketing leadership. She worked at CrowdRiff as VP Marketing & Community from 2016 to 2021, where she contributed to the company's marketing strategies. Before that, she was VP Marketing at Audiobooks.com from 2012 to 2014 and VP Marketing & GM at Sequentia Environics from 2011 to 2012. Additionally, she served as Senior Director of Marketing at Asigra Inc. from 2009 to 2011.
Educational Background and Qualifications
Gurney has a diverse educational background that supports her marketing expertise. She earned a Bachelor of Arts in Economics from Western University. She furthered her education by obtaining an MBA from Babson F.W. Olin Graduate School of Business, where she studied Marketing, Entrepreneurship, and International Business. Additionally, she completed a Design Fundamentals program at Juno College of Technology in 2014.
Podcast Co-Host and Public Speaking
Amrita Gurney co-hosts the Standout Startup Brands podcast, which focuses on branding and marketing strategies tailored for startups. She is recognized as a sought-after public speaker and storyteller within the marketing community, sharing insights and experiences that resonate with audiences in various settings.
Achievements in Marketing and Team Building
Gurney is known for her ability to build and motivate high-performing marketing teams across different functions. She has a proven track record of scaling both B2B and B2C SaaS companies, successfully increasing revenue from $1 million to $50 million. Her strong passion for art and design influences her creative approach to marketing, enhancing her effectiveness in the field.