Shao Xu
About Shao Xu
Shao Xu is a Marketing Specialist at Journal Technologies, where he has implemented effective branding and marketing strategies since 2020. He holds a Bachelor of Commerce from the University of Toronto and has experience in public relations and digital content creation.
Current Role at Journal Technologies
Shao Xu has been serving as a Marketing Specialist at Journal Technologies since 2020. In this role, he has implemented a reengineered branding and marketing strategy that aligns with industry standards and customer expectations. He has also designed and executed a multi-channel public relations campaign to enhance brand visibility. Additionally, he has generated leads by creating original digital content tailored for the sales team and developed a top-of-funnel marketing strategy focused on a specific regional market.
Education and Academic Background
Shao Xu studied at the University of Toronto's Rotman School of Management, where he earned a Bachelor of Commerce (B.Com.) degree with a focus on Marketing/Marketing Management from 2016 to 2020. He also participated in an exchange program at Kwansei Gakuin University in 2018, where he studied for 11 months and achieved a 93% academic performance.
Previous Experience at Krate Delivery Inc.
Prior to his current role, Shao Xu co-founded Krate Delivery Inc. in the Toronto, Canada area, where he worked from 2017 to 2019. His experience in this startup environment contributed to his understanding of marketing and operations within a competitive landscape.
Internship Experience at Beijing ZJS Express
In 2018, Shao Xu completed a two-month internship in Operations Management at Beijing ZJS Express in Beijing City, China. This experience provided him with practical insights into operations and logistics in a fast-paced environment.