Dee Anna Mc Pherson
About Dee Anna Mc Pherson
Dee Anna Mc Pherson is the Chief Marketing Officer at Flock Safety and an Independent Board Member at Shorthand, with extensive experience in technology marketing and strategic communications.
Chief Marketing Officer at Flock Safety
Dee Anna Mc Pherson is the Chief Marketing Officer at Flock Safety. She operates out of the San Francisco Bay Area, where she is responsible for driving marketing initiatives and strategies. Her role involves the creation of category-defining brands and employing data-driven marketing techniques to enhance growth. Flock Safety, a company specializing in public safety solutions, benefits from her extensive experience in both B2B and B2C marketing.
Independent Board Member at Shorthand
Dee Anna Mc Pherson also holds an independent board membership at Shorthand, a digital storytelling platform based in Brisbane, Queensland, Australia. As an independent board member, she provides strategic guidance and leverages her expertise in marketing to assist the company in expanding its reach and optimizing its brand presence.
Chief Marketing Officer at Invoca
Between 2020 and 2023, Dee Anna Mc Pherson served as the Chief Marketing Officer at Invoca, a call tracking and analytics company in San Francisco, California. During her tenure, she played a pivotal role in scaling marketing operations and implementing growth-driven strategies. Her contributions included crafting effective go-to-market strategies and enhancing the brand's positioning through data-driven insights.
SVP Marketing at Movable Ink
From 2017 to 2020, Dee Anna Mc Pherson was the SVP of Marketing at Movable Ink. Her responsibilities included leading the marketing team and fostering brand growth in the San Francisco Bay Area. She focused on integrating advanced marketing automation and data-driven decision-making to sharpen Movable Ink's competitive edge in the market.
Education and Background
Dee Anna Mc Pherson holds a Bachelor of Arts degree in Communications from Purdue University. She has a diverse background in both B2B and B2C marketing and is adept at balancing the art and science of marketing. Her expertise includes strategic communications, positioning, storytelling, and the use of leading-edge automation and data analytics to drive marketing investments.