Shun Y.
About Shun Y.
Shun Y. is a Performance Marketing Manager at Flock Safety in Atlanta, Georgia, with extensive experience in digital marketing and data analytics.
Performance Marketing Manager at Flock Safety
Shun Y. is currently serving as the Performance Marketing Manager at Flock Safety, situated in Atlanta, Georgia, United States. His role involves spearheading marketing campaigns and strategies designed to enhance performance. With his experience, he has been managing key performance indicators and synthesizing complex data sets into actionable insights. His adeptness with tools like Tableau, Excel, Salesforce, SAP, and Google is crucial in automating significant business processes and driving successful marketing efforts.
Previous Roles at Kiavi
Before his current position, Shun Y. held roles at Kiavi, including Senior Marketing Analyst from 2023 to 2024 and Sr. Performance Marketing Associate from 2022 to 2023. During his tenure at Kiavi, he contributed to various marketing campaigns and enhanced the company’s online presence through his digital marketing expertise. His responsibilities included managing campaign budgets, analyzing market trends, and optimizing marketing strategies to drive growth.
Digital Marketing Experience at 2U
Shun Y. has a robust background in digital marketing with 2U, where he worked as a Digital Marketing Analyst II (Demand Generation) from 2021 to 2022 and Paid Search Marketing Analyst from 2019 to 2021. Based in Lanham, Maryland, his role encompassed managing a $1M monthly budget on Google Ads Campaigns, in collaboration with Google’s Marketing Teams and 2U Data Scientists. He also developed new digital marketing strategies aiming to engage over 300K students globally, demonstrating a significant impact on the company's reach and enrollment rates.
Academic Background
Shun Y. pursued advanced education at Syracuse University, where he is currently working towards a Master of Science (MS) in Business Analytics since 2022. He also holds a Bachelor’s Degree in Marketing Management, Economic & Finance from Moravian University, completed from 2015 to 2019. His academic credentials, coupled with his hands-on experience, underscore his expertise in marketing strategies and business analytics.
Technical Skills and Tools
Throughout his career, Shun Y. has honed his skills in various technical tools essential for marketing and business analysis. He is proficient in using Tableau for data visualization, Excel for data manipulation, Salesforce for customer relationship management, SAP for enterprise resource planning, and Google tools for efficient business process automation. His technical expertise assists in generating comprehensive dashboard reports and data visualization charts for executive leaders and business stakeholders, making him a valuable asset in any marketing team.