Ana Pozas
About Ana Pozas
Ana Pozas is a Partner Marketing Specialist at FloSports, where she has worked since 2021. She holds a Bachelor's degree in Business Administration and Management from Texas A&M University and has experience in managing marketing strategies and building relationships with partners in the sports industry.
Work at FloSports
Ana Pozas has been employed at FloSports as a Partner Marketing Specialist since 2021. In this role, she manages partner marketing efforts for over 13 sports, focusing on customer acquisition. She previously held the position of Partner Marketing Coordinator at FloSports from 2019 to 2021. In both roles, she has developed and executed marketing strategies across digital and offline channels. Ana collaborates with the Digital Marketing team to onboard new partners and influencers, enhancing the brand's reach and engagement.
Education and Expertise
Ana Pozas earned a Bachelor's degree in Business Administration and Management with a focus on Human Resources from Texas A&M University. She attended the university from 2015 to 2018. Her educational background provides her with a solid foundation in business principles, which she applies in her marketing roles. Ana's expertise includes developing marketing strategies, managing brand presence, and building relationships with various stakeholders in the sports industry.
Background in Marketing and Branding
Ana Pozas has a diverse background in marketing and branding, beginning with her internship at Texas A&M University as an Athletics branding and creative intern in 2017. She also worked as a Property Assistant at Learfield IMG College in 2018, where she gained experience in managing brand presence. Additionally, she served as a Creative/Social Media intern at 12th Man Productions from 2017 to 2018, further enhancing her skills in marketing and social media engagement.
Achievements in Partner Marketing
In her current role at FloSports, Ana Pozas contributes to the company's customer acquisition goals by leading partner marketing initiatives. She develops an overall strategy to scale and grow affiliate and influencer marketing programs. Ana is responsible for creating signage and merchandise for events, which helps build brand presence. She analyzes data from ad campaigns and referral conversions to optimize performance and improve marketing processes.