Chris Keldorf
About Chris Keldorf
Chris Keldorf serves as the Sr. Director of Global Rights Acquisition at FloSports, where he has significantly contributed to the expansion of the company's content library. With a background in sales and business development across various sports organizations, he possesses extensive expertise in contract negotiation and partnership management.
Current Role at FloSports
Chris Keldorf serves as the Sr. Director of Global Rights Acquisition at FloSports, a position he has held since 2021. In this role, he leads the acquisition and distribution of premium sports content across more than 25 vertical sport categories. His efforts have significantly contributed to the expansion of FloSports' content library, which now exceeds 300,000 hours. Keldorf's expertise in contract negotiation and growth strategies has positioned FloSports as a leader in the sports streaming industry.
Previous Experience at Fusionetics
Before joining FloSports, Chris Keldorf worked at Fusionetics as the EVP of Sales & Business Development from 2015 to 2021. During his six years in the Greater Los Angeles Area, he played a crucial role in driving sales and developing business strategies that enhanced the company's market presence. His leadership contributed to the growth of Fusionetics within the sports and fitness sector.
Background in Sales and Marketing
Chris Keldorf has a diverse background in sales and marketing, having held various positions in notable organizations. He was the Director of Sales and Marketing at the National Academy of Sports Medicine (NASM) for one year in 2005-2006. Additionally, he served as Senior Director of Event & Media Development at ESPN from 2008 to 2012, where he managed partnerships with major sports brands. His experience includes working as Director of Business Development - Healthcare at Aramark for ten months in 2021 and as a Team Sales Executive at NIKE from 2003 to 2005.
Educational Background
Chris Keldorf studied at the University of North Carolina at Chapel Hill, where he earned a Bachelor of Arts in Communications. This educational foundation has supported his career in digital marketing and sales management, allowing him to effectively drive revenue generation and develop strategic partnerships in the sports industry.
Expertise in Digital Marketing and Revenue Generation
Keldorf possesses strong expertise in digital marketing and sales management. His skills have been instrumental in driving revenue generation at FloSports. By leveraging his background in contract negotiation and partnership management, he has successfully collaborated with major sports brands such as Under Armour, Learfield/IMG, New Balance, Gatorade, NBA, NFL, MLB, and ESPN.