Joe Brown
About Joe Brown
Joe Brown serves as the Senior Vice President of Business Intelligence at FloSports, where he has worked since 2022. He has a strong background in media analytics, having previously held key positions at NBC Sports Group and other major companies, and is known for uncovering significant discrepancies in advertising revenue.
Work at FloSports
Joe Brown has served as the Senior Vice President of Business Intelligence at FloSports since 2022. In this role, he focuses on leveraging analytics to enhance business operations and revenue generation. One of his notable contributions includes identifying a significant discrepancy in NFL Ad Sales revenue, which revealed $10 million in potential earnings due to incorrect analytics. His expertise in data analysis and strategic insights plays a crucial role in driving the company's business intelligence initiatives.
Current Role at WHO'S WATCHING TV, LLC
In addition to his position at FloSports, Joe Brown has been working as a Senior Advisor - Sports at WHO'S WATCHING TV, LLC since 2021. In this capacity, he provides strategic guidance and insights related to sports analytics and audience measurement. His experience in the industry allows him to contribute effectively to the company's objectives in understanding viewer engagement and market trends.
Education and Expertise
Joe Brown holds an MBA from Fordham University - Graduate School of Business Administration, where he studied Media/Communications from 2001 to 2002. He also earned a BBA in Marketing from Eastern Michigan University. His educational background equips him with a strong foundation in business and media, enhancing his capabilities in analytics and strategic decision-making within the sports and media sectors.
Professional Background
Joe Brown has an extensive professional background in audience research and analytics. He previously worked at NBC Sports Group as SVP of Strategic Insights and Research from 2014 to 2019, and as VP of NBC Sports Network Program Research from 2009 to 2014. His earlier roles include Director of Research at CNBC and Director of Program Research at NBC Universal - Bravo. He also served as Principal Consultant at JWB3 Media Insights from 2019 to 2022. His career reflects a consistent focus on audience measurement and strategic insights.
Key Achievements in Audience Measurement
Throughout his career, Joe Brown has made significant contributions to audience measurement methodologies. He played a key role in developing the Total Audience Delivery (TAD) metric at NBC Sports, which aggregates viewership across multiple platforms. Additionally, he led NBC's strategic initiative for the 2018 Pyeongchang Olympics, where he accurately projected audience lift for live and encore presentations. These achievements highlight his expertise in enhancing audience understanding and engagement.