Mairin Heard Annen
About Mairin Heard Annen
Mairin Heard Annen serves as the Director of Integrated Marketing at FloSports, where she has worked since 2024. With a background in social media management and influencer relations, she has held various marketing roles across several companies, including HomeAway.com and Vrbo, and has developed campaigns featuring notable personalities.
Current Role at FloSports
Mairin Heard Annen serves as the Director of Integrated Marketing at FloSports, a position she has held since 2024. In this role, she is responsible for overseeing integrated marketing strategies that align with the company's goals. Her work involves coordinating various marketing efforts to enhance brand visibility and engagement within the sports industry.
Previous Experience at FloSports
Prior to her current role, Mairin worked at FloSports as the Director of Social Media and Influencer Marketing from 2023 to 2024. During her tenure, she focused on developing social media strategies and influencer partnerships to boost brand awareness and audience engagement.
Career Background in Marketing
Mairin has extensive experience in marketing and communications. She worked at HomeAway.com in various roles, including Social Media Manager and Social Media Content Manager, from 2011 to 2019. Additionally, she served as the Global Digital Content Manager for Vrbo from 2019 to 2021, where she managed influencer and celebrity relations.
Education and Expertise
Mairin earned a Master's degree in Mass Communication-New Media from Texas State University, completing her studies from 2008 to 2010. She also holds a Bachelor's degree in Mass Communication-Public Relations from the same institution, which she obtained from 2004 to 2008. Her educational background supports her expertise in social media marketing and brand communications.
Skills and Specializations
Mairin possesses strong skills in video scripting and photo and video art directing. These skills have been crucial in executing successful marketing campaigns. She is known for her ability to build relationships and negotiate effectively, which has been essential in her roles as a marketing leader. Her diverse background includes creative video content, music publicity, and event production.