Monica Coats
About Monica Coats
Monica Coats serves as the Vice President of Global Partnerships at FloSports, where she has worked since 2022. With a background in integrated marketing and content development, she has significantly contributed to the company's growth and global partnerships.
Work at FloSports
Monica Coats currently serves as the Vice President of Global Partnerships at FloSports, a position she has held since 2022. In this role, she focuses on expanding the company's global partnerships and leveraging her expertise in media rights acquisitions. Prior to her current role, she worked as the Senior Director of Global Rights Acquisition from 2015 to 2022, where she played a significant role in enhancing FloSports' brand presence through integrated marketing and content development. Additionally, she was the General Manager of VarsityTV and FloCheer from 2015 to 2017, contributing to the growth of these platforms.
Education and Expertise
Monica Coats earned a Bachelor of Science degree in Organizational Communications from The University of Texas at Austin. Her educational background supports her extensive experience in integrated marketing, content development, and business strategy. Coats is recognized for her strong negotiation skills, which have been key in securing high-value partnerships for FloSports. Her expertise also includes event planning and logistics, which have enhanced the execution of major sports events.
Background
Monica Coats has a diverse professional background in the sports and entertainment industry. She began her career as a Territory Manager for the Universal Cheerleaders Association from 1994 to 1998, where she managed operations in New York and New Jersey. She then transitioned to Varsity Brands, serving as the Senior Manager for the West Coast Territory from 1998 to 2004, covering California, Las Vegas, and Hawaii. Her return to FloSports in various roles since 2015 has solidified her position as a leader in global partnerships and media rights acquisition.
Achievements
Throughout her career, Monica Coats has demonstrated a proven track record in developing and executing new business strategies that have significantly contributed to revenue growth at FloSports. Her role in expanding global partnerships has been instrumental in enhancing the company's market presence. Coats has also played a key role in the planning and logistics of major sports events, ensuring their successful execution and contributing to the overall success of FloSports.