Sarah Hoffman
About Sarah Hoffman
Sarah Hoffman is a Senior Director of Growth Marketing at FloSports, where she has worked since 2022. With over a decade of experience in marketing within the sports, tech, media, and entertainment sectors, she specializes in acquisition strategies and optimizing media mix for sustainable growth.
Work at FloSports
Currently, Sarah Hoffman serves as the Senior Director of Growth Marketing at FloSports, a position she has held since 2022. In this role, she focuses on defining acquisition strategies and optimizing the media mix to drive sustainable growth within the sports, tech, media, and entertainment sectors. Prior to her current role, she worked at FloSports as the Director of Digital Marketing from 2020 to 2022, and as Sr. Manager of Digital Marketing for a brief period in 2019. Her experience at FloSports spans multiple roles, contributing to the company's marketing strategies and growth initiatives.
Education and Expertise
Sarah Hoffman holds a Bachelor of Arts (B.A.) in Psychology from Cedarville University, which she completed from 2005 to 2009. She furthered her education at Texas A&M University, where she earned a Master of Science (M.S.) in Sport Physiology from 2011 to 2013. Her educational background provides a strong foundation for her expertise in marketing, particularly in connecting audiences with brands through strategic and data-informed approaches.
Background
Sarah Hoffman's professional background includes various roles in marketing and sports performance. She began her career as a Research Assistant at Texas A&M University from 2009 to 2011. Following that, she served as an Assistant Coach at Texas A&M from 2011 to 2013 and as an Athletic Performance Program Assistant at The University of Texas at Austin from 2013 to 2015. These experiences contributed to her understanding of the sports industry and shaped her marketing strategies.
Achievements
With over a decade of experience, Sarah Hoffman has developed a strong track record in connecting audiences with transformative brands through strategic marketing. Her specialization in defining acquisition strategies and optimizing media mix has been instrumental in driving growth in the sectors she operates in. Her roles at FloSports and previous positions have equipped her with the skills necessary to implement effective marketing strategies.