Victor Trevino
About Victor Trevino
Victor Trevino serves as the Director of Public Relations and Corporate Communications at FloSports, where he has worked since 2019. He has extensive experience in communications, having held positions at Live Nation, Billboard, and Forrester Research, among others.
Current Role at FloSports
Victor Trevino serves as the Director of Public Relations and Corporate Communications at FloSports, a position he has held since 2019. In this role, he is responsible for developing and implementing communication strategies that enhance the company's public image. Trevino has advised the executive team on communications strategy for significant corporate events, including the company's largest acquisition, which garnered extensive media coverage. He also led a successful campaign to announce a multi-year motorsports media rights partnership with NASCAR, achieving notable business headlines.
Previous Experience at Live Nation
Prior to his current position, Trevino worked at Live Nation as Vice President of Communications from 2013 to 2016. During his tenure in the Greater Los Angeles Area, he co-produced National Concert Day, securing a partnership with NBCUniversal that resulted in over 3 billion media impressions. His experience at Live Nation contributed to his expertise in managing high-profile communications and public relations campaigns.
Background in Communications and Media Relations
Trevino has a diverse background in communications and media relations. He served as a Communications/Media Relations Consultant for Billboard from 2017 to 2018, where he worked on various projects in Los Angeles. Earlier in his career, he was an Account Executive at PKPR for two months in 2007 and a Senior Account Executive at The Karpel Group from 2002 to 2007 in New York. His extensive experience in the industry has equipped him with skills in strategic communication and media engagement.
Education and Academic Background
Victor Trevino studied at Texas A&M University, where he earned a Bachelor's degree in Business Administration and Management from 1990 to 1995. This educational foundation has supported his career in public relations and corporate communications, providing him with essential knowledge in management and business strategies.
Contributions to Diversity, Equality, and Inclusion
At FloSports, Trevino plays a key role in the Diversity, Equality, and Inclusion Leadership team. He focuses on communicating new programs and initiatives aimed at promoting equality and raising awareness of DEI issues within the sports industry. His involvement demonstrates a commitment to fostering an inclusive environment and addressing important social issues through effective communication.