Alejandro García Mussons B.
About Alejandro García Mussons B.
Alejandro García Mussons B. is a Trade Marketing Specialist with extensive experience in corporate communication and marketing activation. He has worked at Fluidra since 2016 and holds degrees in Business Management and Marketing.
Current Role as Trade Marketing Specialist
Currently, Alejandro García Mussons B. serves as a Trade Marketing Specialist at Fluidra, a position he has held since 2016. In this role, he manages both internal and external corporate communication through various platforms, including Marketing Cloud and Mailchimp. He oversees marketing activation across 20 proprietary retail locations, ensuring effective communication and marketing strategies are implemented. Alejandro is also responsible for designing and implementing point-of-sale materials aimed at incentivizing client sales.
Previous Experience in Marketing
Alejandro has a diverse background in marketing, including a previous role at Fluidra in 2015, where he worked in the Marketing Department for three months. He also gained experience as a Marketing Trainee at RATIONAL AG for five months in 2015. Additionally, he worked as a Sales Assistant at Actua Solutions for six months in 2014 and was involved with Adecco Group Belgium as staff for the Open Banc Sabadell tournament in 2012.
Education and Expertise
Alejandro holds a Grado de Administración y Dirección de Empresas (ADE Business Management) from Universitat Internacional de Catalunya, where he studied from 2009 to 2014. He furthered his education by obtaining a Máster de Marketing e Investigación de Mercados (MIM) from Universitat de Barcelona, completing the program in 2015. His educational background provides him with a solid foundation in business management and marketing strategies.
Marketing Skills and Tools
Alejandro possesses a range of marketing skills, including the development and implementation of training plans for both internal staff and external partners. He generates sales reports for strategic product families and premium clients, providing insights for decision-making. He also supports external graphic agencies in executing marketing campaigns and utilizes tools such as Photoshop and Canva for creating marketing designs, enhancing customer engagement through improved communication and marketing elements.