Alexia Petitjean
About Alexia Petitjean
Alexia Petitjean is an EMEA Group Product Manager at Fluidra, where she has worked since 2019. She has extensive experience in product management and marketing, having previously held positions at Zodiac Pool Systems and Stanley Black & Decker.
Current Role at Fluidra
Alexia Petitjean serves as the EMEA Group Product Manager at Fluidra, a position she has held since 2019. In this role, she is responsible for constructing strategic plans tailored to various European markets. Her work involves conducting market studies and user needs assessments to inform business plans and project profitability. She utilizes AGILE methodology as a Product Owner, coordinating product development with Research and Development, Quality, and Purchasing teams. This role emphasizes her expertise in managing product ranges and ensuring alignment with market demands.
Previous Experience at Zodiac Pool Systems
Prior to her current position, Alexia Petitjean worked at Zodiac Pool Systems in various roles. From 2016 to 2017, she served as Responsable Trade Marketing, where she focused on trade marketing strategies. She then transitioned to the role of Responsable Marketing France et Export from 2017 to 2019, overseeing marketing efforts for both domestic and export markets. Her tenure at Zodiac Pool Systems allowed her to develop a comprehensive understanding of marketing dynamics within the pool systems industry.
Career at Stanley Black & Decker
Alexia Petitjean's career includes significant experience at Stanley Black & Decker, Inc. She worked there from 2010 to 2016, initially as Chef de produits junior and later as Chef de produits Senior for the BLACK+DECKER brand. During her six years with the company, she gained valuable insights into product management and marketing strategies, contributing to the development and promotion of various product lines.
Education and Qualifications
Alexia Petitjean studied at ISEG Lyon, where she achieved a Master 2 in Marketing from 2004 to 2009. Additionally, she enhanced her language skills by studying English at Lexis English in Brisbane, obtaining a Certificate in General English and Business English in 2010. This educational background has equipped her with the necessary skills and knowledge to excel in her roles within product management and marketing.
Skills and Responsibilities
In her current and previous roles, Alexia Petitjean has developed a diverse skill set. She manages existing product ranges by overseeing pricing, product improvements, derivatives, rationalization, and demand tracking. She also provides training for sales teams and clients to enhance product understanding and sales effectiveness. Furthermore, she leads the definition and monitoring of product launch packages, which include packaging, communication supports, and sales arguments.